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|a The Heartland Institute 2012 Fundraising Plan |h [electronic resource]. |
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|a Please contact the owning institution for licensing and permissions. It is the user's responsibility to ensure use does not violate any third party rights. |
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|a We plan to raise $7.7 million in 2012, approximately 70 percent more than the amount raised in
2011. Table 1 reports 2011 actual and 2012 projected and calculates the percentage increase in
each category of income.
Table 1.
Projected Receipts – Bookkeeping Categories
Source 2012 Budget 2011 Actual 2012/2011
Individuals $1,718,352 $1,012,861 170%
Corporations $2,246,672 $1,324,273 170%
Foundations $3,607,422 $2,126,350 170%
Fundraising Events $92,791 $74,233 125%
Fundraising Subtotal $7,698,385 $4,537,717 170%
Other Events $34,793 $69,585 50%
Publications $21,164 $21,164 100%
Advertising $8,116 $8,116 100%
Interest/Other $1,740 $1,740 100%
Earned Income Subtotal $65,813 $100,605 65%
Total Heartland $7,764,198 $4,638,322 167%
The Internal Revenue Service (IRS) requires that we track income by the categories that appear
in Table 1, and this is how Heartland’s accounting system reports receipts. However, for
fundraising planning purposes, it is more reliable to project gifts by renewals, first-time givers,
and direct mail. Table 2 below sorts the 2012 budget and 2011 actual figures by the categories
that will be used in the rest of this Fundraising Plan. |
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|a Electronic reproduction. |c Florida International University, |d 2015. |f (dpSobek) |n Mode of access: World Wide Web. |n System requirements: Internet connectivity; Web browser software. |
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|a Heartland Institute (Chicago, Ill.). |
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|a The Heartland Institute. |
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|a dpSobek |c Sea Level Rise |
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|u http://dpanther.fiu.edu/dpService/dpPurlService/purl/FI15042558/00001 |y Click here for full text |
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|a http://dpanther.fiu.edu/sobek/content/FI/15/04/25/58/00001/FI15042558_thm.jpg |
