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|a Personality type differences between Ph.D. climate researchers and the general public: implications for effective communication |h [electronic resource]. |
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|a [S.l.] : |b Springer, |c 2011-09-02. |
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|a Please contact the owning institution for licensing and permissions. It is the user's responsibility to ensure use does not violate any third party rights. |
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|a Effectively communicating the complexity of climate change to the public
is an important goal for the climate change research community, particularly for
those of us who receive public funds. The challenge of communicating the science
of climate change will be reduced if climate change researchers consider the links
between personality types, communication tendencies and learning preferences.
Jungian personality type is one of many factors related to an individual’s preferred
style of taking in and processing information, i.e., preferred communication style.
In this paper, we demonstrate that the Jungian personality type profile of
interdisciplinary, early career climate researchers is significantly different from that
of the general population in the United States. In particular, Ph.D. climate
researchers tend towards Intuition and focus on theories and the “big picture”,
while the U.S. general population tends towards Sensing and focuses on concrete
examples and experience. There are other differences as well in the way the general
public as a group prefers to take in information, make decisions, and deal with the
outer world, compared with the average interdisciplinary climate scientist. These
differences have important implications for communication between these two
groups. We suggest that climate researchers will be more effective in conveying
their messages if they are aware of their own personality type and potential
differences in preferred learning and communication styles between themselves and
the general public (and other specific audiences), and use this knowledge to more
effectively target their audience. |
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|a Electronic reproduction. |c Florida International University, |d 2015. |f (dpSobek) |n Mode of access: World Wide Web. |n System requirements: Internet connectivity; Web browser software. |
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|a dpSobek |c Sea Level Rise |
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|u http://dpanther.fiu.edu/dpService/dpPurlService/purl/FI15042519/00001 |y Click here for full text |
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|a http://dpanther.fiu.edu/sobek/content/FI/15/04/25/19/00001/FI15042519_thm.jpg |
