At its heart, global warming is a cognitive and behavior change challenge. Public support for taking action to address global warming is declining just as it is needed most to implement emission reductions and climate preparedness programs and push for new policies. Even if new climate policies are enacted, in the short term they are unlikely to stabilize emissions due to their long ramp-up periods and many challenges involved with implementation. This is particularly concerning given recent evidence that indicates global warming is ocurring more quickly than originally projected. Carbon dioxide and other heat-trapping gas emissions must be dramatically reduced as soon as possible.